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Regional Market support

Programme Activities

Regional Market support

South Mediterranean finally has its film market

On the initiative of the Euromed Audiovisual III programme, South Mediterranean film industry professionals, producers and distributors held a meeting at the Carthage Film Festival (JCC) market from November 21 to 23, 2012. The participants came from Morocco, Algeria, Tunisia and Egypt.

The real impediment has not been language and the use of different dialects but rather the absence of the appropriate mechanisms to channel our films,” said Moez Kamoun, representative of the chamber of Tunisian film producers, who attended the meeting.

The meeting generated a platform for a future “Souk El Aflam El Araby” (Arab Film Market) to ensure the better co-production, promotion, distribution and circulation of audiovisual products in the region. For the time being, it will be hosted by the Tunisian Producers' Association in Tunis and assisted by Euromed Audiovisual programme.

The film market is expected to be open to other professionals from Lebanon, Jordan, Syria and Palestine who will be invited to join the next meeting in Beirut at the end of January. At this meeting, participants will come together in order to design a common structure for this collective non-profit market.

The JCC regional film market (which included films from Morocco and Algeria) was held for the first time in the region thanks to the commitment of the Tunisian Producers' Association. Another reason to introduce a regional film market is to celebrate the fact that never before have so many films been produced as since the Arab Spring.

At its opening, Laura Baeza, Head of the European Delegation in Tunis, visited the film market and seemed impressed by this unprecedented and successful initiative in the Arab world. She paid special attention to another visible and efficient initiative on Bourguiba Avenue, which was supported by Euromed Audiovisual III: large tarpaulins and posters showing dozens of photos of abandoned cinemas in Tunisia taken during the “My Cinema” campaign carried out by ATAC (Tunisian Association of Action for Cinema) all over the country. The creativity and positive spirit of the campaign left a lasting impression on her.

 

 

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