Mediterranean Film Forum, December 2-3, 2014, Tunis

Conclusions from the workshop on data collection

Moderator: Sahar Ali

Workshop 3: Collecting data for analysis, to give structure to audiovisual and film markets


Tuesday, December 2: 12.30 pm to 6 pm

Moderator: Sahar Ali

The workshop on date collection data was divided in two parts. The first, Data collection on a regional level, aimed to present well-established institutions collecting data on the audiovisual and film markets in Europe and in the South Mediterranean region: France's National Cinema Centre (CNC), the regional European Audiovisual Observatory, and the Moroccan Cinema Centre (CCM). The second part, Industries and challenges, sought to examine challenges to the audiovisual and film industries in the region, especially in view of widespread film piracy.


 Session 1 - 3.30 pm to 5 pm: Data collection on a regional level

Louis Gautier, in charge of international studies at the department for studies, statistics and prospects at the French National Cinema Centre (CNC), spoke about Collecting data at the CNC. He reviewed the CNC's steps to collect and compile data relevant to the French cinema market. The CNC also tracks film piracy, which can enable it to inform the relevant public authority to take legal measures to end it, and thus protect the rights of both copyright holders and exhibitors.

Julio Talavera, film analyst at the European Audiovisual Observatory (EAO) in Strasbourg, then presented a second institutional model for data collection in his presentation, The EAO's statistics apparatus. He spoke ofthe observatory's methodologies to collect and share audiovisual and film data in Europe. He presented the observatory's quarterly and yearly publications, in which the observatory shares the data it has collected across Europe and worldwide, as well as the observatory's specialised databases: Lumière, a systematic compilation of available data on admissions of films released in European cinemas since 1996, and Korda, a database on public funding for film and audiovisual works in Europe.

Kamal Mouline, advisor to the head of the Moroccan Cinema Centre (CCM), then presented a third institutional model, this time from the South Mediterranean region. Every year, the CCM publishes a report containing all available data on the Moroccan film market. The valuable publication shows both that the Moroccan film market has reached a considerable size, and that it attracts investment and foreign film productions to the country. Participants said that they were impressed by the centre's data collection system, and would like to see other countries in the South Mediterranean region set up similar tools to collect data, as they are real catalysts in developing and providing structure to the market.


Session 2 - 5.30 to 6.30 pm: Industries and challenges

Egyptian director and producer Sherif Mandour,who owns Egyptian production company Film House, made a presentation titled, Piracy. Egyptian cinema's new killer. Why it's important to collect data.The Egyptian film market is estimated to be making losses of millions of euros each year, because of film piracy and the lack of implementation of laws to protect copyright in Egypt, he said. In particular, Egyptian films are pirated then broadcast illegally on satellite television channels.

In his presentation on the Relations between film and television in Morocco, Moroccan audiovisual expert Mostapha Mellouk stressed the need for a tailored national and regional action to encourage television broadcasters to support independent film production. He also stressed the importance of data collection for analysis, in order to improve the structure of Morocco and the region's markets.



Participants all stressed the need to establish a system to collect data on film and television in the South Mediterranean region, in order to continue the project of collecting data on the audiovisual and film markets in the region started under Euromed Audiovisual III. Participants expressed gratitute for the six country reports on the audiovisual and film markets in Algeria, Egypt, Jordan, Lebanon, Palestine and Morocco. They wished for a fourth edition of the Euromed Audiovisual programme, to continue with the data collection started by Euromed Audiovisual III and thus give better structure to the region's markets.


Download the conclusions from the workshop (PDF)

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