The European Union encourages and supports its South Mediterranean neighbours to include culture in their own national development plan. Creative industries can contribute to economic growth and raising people out of poverty. Creative industries such as in the audiovisual sector, require a wide variety of specialised skills and qualifications often combining high-level training, experience and skills. This is how this industry is likely to contribute to creating a large number of jobs, and generate income in the South Mediterranean neighbour countries.
In the current context of cultural and information revolutions, the film and audiovisual sectors can be seen as an inevitable instrument of dialogue and communication that reaches beyond national and linguistic borders. Cinema is also an important instrument of cultural diversity in the current context of transformations in the region. Today it is also considered as means for enhancing South-South cooperation, by offering solutions, and encouraging professionals from the region to talk, and establish networks.
It is within this spirit that the Euromed Audiovisual III (2011-2013) has been developed to benefit film professional of the Nine South Mediterranean partner countries of the European Union (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, Syria and Tunisia), in areas identified by as key for the development of the sector: training for professionals in the field of production and co-production of feature films and documentaries, distribution and exhibition, encouraging the creation of national and regional film funds, fight against piracy… All these measures will encourage the professionals from the South Mediterranean neighbour countries to strengthen the cooperation with their counterparts in the European Union.