Euromed Audiovisual discusses future of its audiovisual market data collection project

The Arab States Broadcasting Union (ASBU) invited the programme’s partners - EBU, COPEAM and the European Audiovisual Observatory - to Tunis on June 10

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Euromed Audiovisual discusses future of its audiovisual market data collection project

The European Union's Euromed Audiovisual III programme together with its partners, the European Audiovisual Observatory (EAO), the European Broadcasting Union (EBU), and the Permanent Conference of Mediterranean Audiovisual Operators (COPEAM), presented their audiovisual market data collection project at the 89th session of the ASBU's Executive Council in Tunis on June 10. Special attention was paid to the project's sustainability after the end of the Euromed Audiovisual III programme in January 2014.

Over the last few years, the EU programme has focused on collecting data on the film and audiovisual markets in nine countries of the South Mediterranean region in cooperation with the European Audiovisual Observatory (EAO). So far, the programme has launched reports on its findings for Morocco, Lebanon, and Egypt. Reports on other countries from the region are expected by the end of the year.

During the event in Tunis, COPEAM delegate Alessandra Paradisi on the sustainability of this project after January 2014.

Such an initiative could not only improve understanding of the South Mediterranean region's audiovisual markets, but also provide the relevant decision-makers with reliable data to set up new policies and to promote sound investments. Such a tool for transparency would also encourage innovative cross-regional cooperation and boost trust between broadcasters and independent producers.

In her presentation of Euromed Audiovisual's data collection project so far, Euromed Audiovisual media expert Sahar Ali further highlighted the difficulties in obtaining data on the region's audiovisual markets, due to a lack of media transparency on the issue.

European Broadcasting Union delegate Roberto Suárez shared the lessons learnt from the creation of the union's Media Intelligence Service and emphasised the active role that such a research unit has in supporting the daily operations and the strategic planning of public service media.

The ASBU executive council welcomed the idea of further exploring options for the sustainability of the EU programme's audiovisual market data collection project at a conference with experts for television market analysis and policy development to be held in Tunis next September by Euromed Audiovisual, jointly with the European Audiovisual Observatory and ASBU.

For more information about the Euromed Audiovisual III programme's data collection project, please click here.

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