22/06/2013

Euromed Audiovisual to discuss Arab film distribution and promotion in Paris

European and Arab film professionals to meet at the Arab World Institute on July 1

Events and Festivals, Euromed Audiovisual News, Programme Activities

Euromed Audiovisual to discuss Arab film distribution and promotion in Paris

In partnership with the Arab Film Festival, IMAG'IMA, to be held at the Arab World Institute (Institut du monde arabe) from June 28 to July 3, the European Union's Euromed Audiovisual programme is to hold a conference on the distribution and promotion of Arab films.

While production of Arab films has increased over the last years, Arab films struggle to find distributors outside their respective countries and to be sold internationally. A large number of films have found success in their home countries, such as Moroccan director Noureddine Lakhmari's Zéro or Palestine filmmaker Annemarie Jacir's When I Saw You, but distribution in neighbouring Arab countries remains difficult, despite these countries sharing the same language, culture, aspirations and interests.

Arab films are also not very present at European film markets or on video-on-demand platforms, despite being well represented at several international film festivals.

How would it be possible to open up these promotion and distribution spaces to Arab films? What are the obstacles, and how can one overcome them in order to increase the distribution of Arab films? What is the situation of the cinema industry in the Arab world? What are the initiatives that can be implemented to support the Arab film sectors?

These themes will be discussed with professionals from the promotion, distribution and video-on-demand sectors on July 1.

The speakers are to include: Jérôme Paillard, director of the Cannes Film Festival's International Film Market, Menem Richa, from Europa Cinemas, Lucas Rosant, coproduction market, Dubai film festival, Daniel Ziskind, an expert in communication who represents Ibrahim el Batout’s Winter of Discontent in Europe, Jacqueline Ada, in charge of French productions of foreign initiative at France's National Film Centre, Dragoslav Zachariev, from Universcine/EuroVod, Valerio Caruso and Catherine Buresi, from the Euromed Audiovisual programme.

The conference will be also an opportunity to present the MEDIS association, the first South Mediterranean network of film distributors, as well as several studies and statistics on the Arab countries’ audiovisual sector, developed by the Euromed Audiovisual programme.

 

Please click here to download the programme of the conference.

Please click here to download the Euromed Audiovisual III programme's first catalogue of fiction and documentary feature films launched last May in Cannes. The catalogue covers 130 films and aims to create unprecedented global market appeal for films from the South Mediterranean, during this special chapter of the region's history.

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